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Showing posts from August, 2018

The IKEA Pilgrimage

"Hez!". If you were in Hyderabad for the opening of first IKEA store in India, you would be forgiven for thinking that it's a religious chant for followers of a religion who are trampling over themselves for getting into their place of worship. Except they were visitors to the new IKEA store.
For the past few days, the news had been carrying multitude of articles related to IKEA opening. The marketing by IKEA team only hyped the situation. Since I was looking to buy a bed, I made the unfortunate decision of going to the IKEA store for a quick in-n-out shopping with my wife on my way to office. The first red flag should have been when we couldn't get parking at 10 am in the morning of a weekday and were asked to park at one of external parking locations. The IKEA folks were kind enough to handout a map of the same.

We were asked to park near ITC Kohenur. From that location, like every well organized pilgrimage, there was a shuttle service to IKEA after every 30 minut…